Johnny attending CIFF (Copenhagen International Fashion Fair), checking out Spring/Summer new brands coming to Scandinavia.

About Scandic By Nature

Johnny Warwick is a digital marketing consultant with over 12 years of experience.  Over the last several years in Sweden he has worked within the online fashion industry, attending trade shows, travelling Scandinavia and discovering new brands.  

Scandic By Nature was borne out of the need to connect new consumers to products and stocks that are no longer stocked in stores and are often dumped or sold via outlets for a fraction of the price.

Scandic By Nature is now run by a small team, working to find premium brands in Scandinavian, looking to sell their out-of-season products and samples to our very fashion-conscious communities.

Working with brands

Johnny has worked directly with brands in launching new collections to market.  From initial discussions with brand founders with sketches of a potential style to reviewing samples of the product to provide feedback on how receptive the fashion community could be to the finished product.

Small brands may not realise there could be a lot more that could be done to promote the launch of a new collection, without too much-added cost or time. Scandinavian products can be highly sought after in the fashion community, by consumers that love the clean and minimalistic look or that earthy style that is reminiscent of the Nordic past.  Hand-crafted, quality material and eco-friendly processing or products are particularity hot right now!

The fashion community would love to see your brand and if you are interested in working with Scandic By Nature behind the scenes of your collection or marketing your brand, click on the button below.

Visit for more information about digital marketing for your business.

Johnny working with a fashion photographer, in the dying hours of sunlight to get images ready for an online catalogue with another amazing Swedish Footwear Brand – Project TWLV